If you watched the Knicks run the table this past season, you know OG Anunoby was the glue holding the magic together. Now, OG Anunoby teams with Essentia Water to celebrate that championship energy with New York fans. Essentia is taking over Times Square with a pop-up basketball court, interactive fan challenges, and an in-person appearance from OG himself.
The event is free, open to the public, and happening right in the heart of Midtown Manhattan on Tuesday, August 18, from 1:00 PM to 5:00 PM ET.
What Is the Essentia Supercharged Court?
Essentia transformed the plaza between 42nd and 43rd Streets into a full-scale basketball experience called the “Essentia Supercharged Court.” The activation brings their Change the Equation campaign directly to the streets of NYC.
Fans can walk through an arena-style tunnel, grab ionized alkaline water, and watch OG recreate his iconic Game 4 buzzer-beater tip-in alongside Brooklyn’s Gersh Park basketball crew.
Here is the quick event breakdown:
- What: The Essentia Supercharged Court Pop-Up
- When: Tuesday, August 18, 2026 | 1:00 PM – 5:00 PM ET
- Where: Times Square (Between 42nd & 43rd Streets), New York, NY
- Cost: Free admission for all fans
Why OG Anunoby Teams With Essentia
Seeing one of my favorite Knicks lock down an endorsement deal with my go-to water brand feels like the ultimate crossover.
According to Essentia, the partnership centers on relentless drive and high-performance hydration. Anunoby shared that staying hydrated on and off the court made the brand a natural fit, especially after grinding through a physical championship run.
Katharine Weiss, Essentia’s Director of Marketing, noted that the Times Square setup is designed to give everyday New Yorkers a taste of championship pressure and peak performance.
How Fans Can Participate
You do not have to sit on the sidelines. The pop-up gives attendees direct access to:
- Interactive on-court shooting and agility challenges
- Free Essentia Water hydration stations
- Live entertainment and music
- Photo ops and guest appearances from NYC streetball legends
If you are around Midtown this afternoon, pull up, test your jumper, and catch OG in his element.
Final Whistle: OG Anunoby Teams With Essentia
Seeing homegrown sports heroes turn on-court success into hometown celebrations is what New York basketball is all about. As OG Anunoby teams with Essentia, the duo is giving fans a rare chance to relive unforgettable championship moments.
Follow @essentiawater and track #EssentiaPartner on social media to catch live highlights and behind-the-scenes clips from the event.
